Behavioural change presentataion
Changing ones mindset
Why have theory of change ?
-what you have to do to achieve to get to each step
-by doing one thing will get you to the next stage
-guide, doesn't have to be set in stone
-changing and adaption
-considers how multiple pathways may link and relate to each other
Defining the problem
-what do we know about it?
-it it unique to this situation/audience
-what are the assumptions
Know your audience
-what is important to them
-do we really understand their world
-what is the influence
-what are our assumptions
Ethnographic research
-going to the supermarket and observing
-talking to people and asking them about the products they are purchashing
-survey
Needs
-empathise their situation, what are their beliefs
-what are the social norms
-how realistic is it to shift to the ideal state
How could your intervention support change?
What is the long term goal ?
-can you test your logic
What do I plan to design?
I want to essentially inform people and make them think twice about the products that they are purchasing
New Theory of change
Changes made after feedback:
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Notes from lecture: Positioning what is your mindset and what do you want to change? What kind of change? Radical-moderate? ... -
Today in class we had a presentation by Wendy Bertholet from the Wellington City council, her role is to educate people about recycling and...
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